Lapinou

Lapinou

I worked on the rebrand of Lapinou, a Neo-French bistro located in Downtown Toronto. While the original logo remained untouched, the goal was to refresh the brand with a more refined, elegant, and high-end aesthetic.

The new visual direction was inspired by the restaurant’s interior — a palette of rich, moody tones paired with a sophisticated font system. By combining a modern display typeface with a delicate italic script, we introduced a sense of contrast that added elegance and charm.

A custom floral pattern, created using flowing lines, became a central design element throughout the brand. These same fluid lines also influenced the photography style, framing dishes with graceful movement to elevate the overall presentation of the food and give it a distinct, artful character.