Scale Hospitality

Website Design

Company Deck

Scale Hospitality – Corporate Deck & Brand Book

I designed the Corporate Deck and brand book for Scale Hospitality, with a focus on aligning the visual language with the brand’s elevated identity. The deck reflects the clean, sophisticated aesthetic of the website, ensuring a cohesive experience while spotlighting Scale’s diverse portfolio of restaurants.

The brand book was created as a luxurious yet minimal piece, featuring a sleek leather cover with the logo elegantly embossed in gold foil. Every detail was thoughtfully considered to capture the refined tone and high-end appeal of Scale Hospitality.

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Website Design

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Logo Animation

This animation was originally created to be used as an email signature for Scale Hospitality, but it quickly expanded into broader use across web and social media. The goal was to bring a sense of sophistication and subtle movement to the brand’s identity.

I designed the logo in Adobe Illustrator and animated it in After Effects, focusing on smooth, minimal transitions that reflect the elegance and professionalism of the brand. The final piece is versatile, clean, and adds a dynamic touch to an otherwise static logo.