Antonio Park
Antonio Park or AP is the luxurious sushi restaurant that opened in Downton Toronto in December 2022. I worked on the brand for Scale Hospitality, I created the logo as a first step and then the moldboard to set the tone and look and feel of the brand. Afterward I kept on working on the colours, finding the right fonts that would suit a Japanese luxurious style. Being a very high-end brand black and different kinds of metal textures dominate pages. I worked on the graphic assets, inspired by Japanese umbrellas. Lastly, also worked on the website, which is.
Lapinou
I worked on the rebrand of this Neo French Bistro located in Downtown Toronto when I was working for Scale Hospitality. We kept the logo the same however gave new look to the branding making it sexy, high-end feeling and elegant. The colours were inspired by the interior and the font system is a key piece to give the brand a feeling of elegance by combining a modern display font with an italic script font. The pattern by the elegance of flowers created using flowy lines across the page. Using these same lines I created a photography style that elevates the food photography by giving it an elegant movement.
Sfera Caviar
The following project is a caviar brand I was hired to create as a freelance. It is a very high-end luxurious brand. I created the logo and its variations, the colours used are mainly black and gold to keep the luxurious look and feel. I also created a couple of pages that hi light and visually express the exclusiveness of the product.
Design Exchange Building
I worked on the rebrand of the historical building located in the financial district in Downtown Toronto, the old Toronto stock exchange building which is currently being used as an event space. I created the the logo and the rest of the brand assets to give the space a newer fresher visual form that represents the historical value as well as the innovate events being held there presently. The pattern was inspired by the ceiling ornaments in the main space, and the look and feel created to market the space in an innovative way.
Miss Likklemore’s
The presentation below is the latest brand I worked on, it is a restaurant that opened in August 2022 in the heart of Downtown Toronto by Scale Hospitality. It is a Caribbean-inspired restaurant, I started working on the logo first and then went on creating the brand. The pattern is inspired by the beautiful feathers of peacocks and was all combined with the radiant colors of the color palette as well as a copper foil. Developing the brand after having created the pattern was easy, I took parts of it to have as many graphic assets as possible. I worked on the brand using Adobe Illustrator and In Design. After having finished the brand I worked on the website, using Adobe XD, trying to showcase the brand as best as I could. The last part was the signage, you can see the pictures before and after of the mockup, I created.I used the pattern to frame the door as well as the signage.
This mockup shows the website I designed for Scale hospitality, it is one of my first web designs, I used Adobe XD but also Illustrator and After Effects for several animations. All the pages are designed to for users to have the best possible experience, get to know the brand and showcase the other brands while still keeping the Scale look and feel.
Scale Hospitality
This mockup shows the website I designed for Scale hospitality, it is one of my first web designs, I used Adobe XD but also Illustrator and After Effects for several animations. All the pages are designed to for users to have the best possible experience, get to know the brand and showcase the other brands while still keeping the Scale look and feel.
These are a series of mockups to showcase the Corporate Deck I create for Scale Hospitality. The design followed the website with a clean and elegant look and feel that contains all the brands and their unique style. The image below are a mockup book I created for Scale Hospitality, a luxury simplistic brand, the book itself has a leather cover with the logo in gold foil.
Block Plan Studios
Block Plan Studios is an interior design company, I created their brand along with the logo with an androgynous style, their goal was to have a clean brand with a minimal design where all the focus could go to the photos rather than graphic assets. The main colors are black and white and some other very neutral tones such as beige and grey. The website on the second photo took the most time as it would be in the future their main channel of presenting themselves and getting customers.
Moscow Tea Room
The following is the the brand deck of a luxury restaurant located in Yorkville. I started my work with a lot of research, I had only the logo to start with. I created a moodboard which set the tone, look and feel of the brand and then I went from there in choosing the colours, fonts and created a pattern to incorporate in the brand. Following with mockups to show how the brand developed. The last piece of the brand is the website, I designed the full wireframe by using Adobe D and also made some animations to incorporate in the design.
Magazine layout design
This is the cover of HAROLD magazine, which is a project I have been working on for Lulu Unlimited. I worked on this cover using Adobe Photoshop.
This magazine I worked on is Jack Wylde, a sophisticated and modern man's magazine. I designed this media kit for the first issue of the magazine in In Design and I enjoyed playing around with shapes, pictures and texts. The brand design is in black and white which I think emphasizes the masculinity of the overall design.
This, on the other hand is the cover and back cover of C Society, which I have worked on for Lulu Unlimited as well. Also, I have worked on a logo and bottle label for the TGS perfume The Society. I created the logo in adobe Illustrator and then went from there to create the bottle layout. And the last one is a photo which I changed in Photoshop by replacing normal leaves with marijuana leaves.
